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Keywords: Electronic word of mouth (eWoM)
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Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2735–2753.
Published: 16 January 2024
...). Such innovations have led to a change of focus in the marketing strategies and operations management of several service providers (Pelli, 2021). Electronic word of mouth (eWoM) is one of the critical factors affecting the online business preferences of customers (Wang et al., 2023). eWoM is a method...
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (5-6): 1973–1999.
Published: 19 September 2023
...Amin Jan; Mehmood Khan; Mian M. Ajmal; Ataul Karim Patwary Purpose Considering the transition of communicational channels from physical to digital spaces, this study aims to provide a theoretical foundation for understanding engagement in electronic word of mouth (eWoM) among managers...
