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Keywords: Engagement
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Journal Articles
Global Knowledge, Memory and Communication 1–19.
Published: 07 July 2026
... Publishing Limited Licensed re-use rights only Cause related advertising eWOM Video viral Content analysis Experimentation Engagement Conselleria d‘Educació, Investigació, Cultura i Esport Predoctoral grant programme VALi+d ACIF/2015/227. This work was supported by Conselleria...
Includes: Supplementary data
Journal Articles
Global Knowledge, Memory and Communication (2024)
Published: 24 December 2024
...Maria Akhtar; Naseer Abbas Khan; Azmat Yar Khan; Asfand Yar Khan Purpose This study explores the impact of metaverse knowledge on freelancer engagement and performance within the gig economy, drawing upon the theoretical framework of social cognitive theory. The authors investigate the mediating...
