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Keywords: Environmental concern
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Journal Articles
Global Knowledge, Memory and Communication 1–16.
Published: 09 December 2025
... of future sustainable markets. This study expands upon the Theory of Planned Behavior ( TPB ) by incorporating environmental concern and health consciousness as antecedents that affect green purchase attitudes and perceived behavioral control, while also investigating the moderating effect of perceived...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1654–1671.
Published: 25 July 2024
...Vinoth S.; Nidhi Srivastava; Amit Mittal Purpose This paper aims to examine the influence of environmental concerns and consumers’ knowledge of green brands on their purchasing decisions of green products, utilising green trust as a mediator. Design/methodology/approach Responses from 383...
