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Keywords: Expectancy theory
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Journal Articles
Library Review (2007) 56 (9): 788–796.
Published: 16 October 2007
...David McMenemy; Seongsin Lee Purpose The puropse of this paper is to understand the components of Vroom's expectancy theory; to create or develop a public library customer motivation model using Vroom's expectancy theory; to suggest appropriate public library services marketing mindset which...
