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Keywords: Experiential marketing
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1524–1541.
Published: 09 July 2024
... review of sensory marketing: Engaging the senses to affect perception, judgment, and behavior” is stated as the most cited publication in the domain. Moreover, experiential marketing is reported as the most important keyword of the domain. Additionally, other findings reported are stated in the main body...
