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1-2 of 2
Keywords: Green trust
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Journal Articles
Global Knowledge, Memory and Communication 1–18.
Published: 19 March 2026
...Ling Ling Tan; Chitra Muthusamy; Cindy Poh Huay Yuet; Vaenthan Chellandy Purpose This study aims to investigate the effect of message credibility on attitude towards green products, green brand image and green trust; the effect of attitude towards green products, green brand image and green trust...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1654–1671.
Published: 25 July 2024
...Vinoth S.; Nidhi Srivastava; Amit Mittal Purpose This paper aims to examine the influence of environmental concerns and consumers’ knowledge of green brands on their purchasing decisions of green products, utilising green trust as a mediator. Design/methodology/approach Responses from 383...
