...Anup Anurag Soren Purpose As situational changes result in changing consumption patterns, this study aims to understand the entertainment consumption shifts during and after the COVID-19 pandemic lockdown. Particularly, how users ’ habits and use behavior have changed and how these constructs...

... the utilization and combination of habit formation and social impact theories to develop the model. A total of 162 responses were retrieved from the owners of traditional MB and used to validate the proposed model. Findings The results showed subjective norms to be the most substantial direct predictor...