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Keywords: Impulsive buying behavior
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (7-8): 2926–2948.
Published: 01 October 2024
... to examine the impact of vividness, interactivity and effectiveness on social presence and telepresence within the metaverse, a digital landscape. Specifically, it seeks to understand how these factors influence consumers' impulsive buying behavior. Design/methodology/approach The methodology used...
