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Keywords: Indian tourism
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (1-2): 510–532.
Published: 11 July 2024
... been formulated: RQ1. What are the key dimensions of e-WOM within the tourism sectors of India and Vietnam? RQ2. How does e-WOM impact the tourists’ purchase intentions in the Indian tourism industry? RQ3. How does e-WOM impact the tourists’ purchase...
