...Anubha; Ajay Jain Purpose This study aims to examine the effects of in-game advertisement congruity, interactivity and intrusiveness on gamers’ attitude towards advertising and purchase intention towards advertised brands based on the stimulus-organism-response (SOR) model. Design/methodology...

... --> Internet Wikis Interactivity Encyclopedias Information society Communications technology Knowledge sharing The term Wiki has in recent years become synonymous with Wikipedia which is perhaps the most well‐known online encyclopaedia of the 21st century. Without doubt, Wikipedia...