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Keywords: Library 2.0
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Journal Articles
The use of marketing concepts in library services: a literature review
Available to Purchase
Library Review (2013) 62 (4-5): 312–334.
Published: 05 July 2013
... be contacted at: mgarou@libd.teithe.gr © Emerald Group Publishing Limited 2013 Library management Social media Web 2.0 Library services Information services Library and information services Library marketing concepts Strategic library marketing Marketing mix Libraries 7Ps Library 2.0...
Journal Articles
Web 2.0 technologies in libraries: a survey of periodical literature published by Emerald
Available to Purchase
Library Review (2013) 62 (3): 177–198.
Published: 24 May 2013
... sufficient published literature on the topic. Originality/value The paper provides reliable and authentic information on the subject. This is the first study on this topic. © Emerald Group Publishing Limited 2013 Web 2.0 Journals Library 2.0 Social networking sites Blogs Wikis Really...
