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Keywords: Library and information services marketing
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Journal Articles
Ten years in search of marketing excellence!
Available to Purchase
Library Review (2013) 62 (1-2): 67–80.
Published: 26 April 2013
... that: © Emerald Group Publishing Limited 2013 IFLA Award IFLA International Marketing Award Library marketing Excellence in marketing Best practices in library marketing Library and information services marketing Customer‐based marketing Libraries Marketing to trace the growth...
