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Keywords: Logistic regression
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Journal Articles
Global Knowledge, Memory and Communication (2024)
Published: 25 November 2024
... 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only VUCA HR analytics Mixed methods research Logistic regression Industry 5.0 The Indian industry is stepping into a whole new phase called Industry 5.0. Industry 4.0 focused...
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (9-10): 3147–3160.
Published: 31 January 2024
...’ purchase decisions in the form of logistic regression has been applied to examine the impact of DR through SMAs on the purchase intention (PI) of GenZ consumers. Simultaneously, the moderating effect of generation cohort theory is being examined by comparative analysis of different generations’ PI...
Journal Articles
Global Knowledge, Memory and Communication (2023) 72 (4-5): 506–522.
Published: 24 December 2021
... vegetable smallholders in the Vinh Thanh district of Vietnam. Descriptive statistics, inferential statistics and a binary logistic regression were applied to analyse the data. Findings The research results show that the smallholders’ adoption of mobile phones for vegetable marketing is significantly...
