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Keywords: Logistic regression
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Journal Articles
Bridging the gap: HR analytics adoption in the VUCA world of Industry 5.0
Available to Purchase
Global Knowledge, Memory and Communication (2024)
Published: 25 November 2024
...). This study examines the key determinants behind HR analytics adoption in relation to Industry 5.0. Qualitative methods like interviews and focus groups are useful for adding context. We use Binary logistic regression to quantitatively analyse the data and uncover statistically significant relationships...
Journal Articles
Effectiveness of digital rhetoric persuasion on GenZ consumer purchasing decisions
Available to Purchase
Global Knowledge, Memory and Communication (2025) 74 (9-10): 3147–3160.
Published: 31 January 2024
...’ purchase decisions in the form of logistic regression has been applied to examine the impact of DR through SMAs on the purchase intention (PI) of GenZ consumers. Simultaneously, the moderating effect of generation cohort theory is being examined by comparative analysis of different generations’ PI...
Journal Articles
Determinants of smallholders’ adoption of mobile phones for vegetable marketing in Vietnam
Available to Purchase
Global Knowledge, Memory and Communication (2023) 72 (4-5): 506–522.
Published: 24 December 2021
... vegetable smallholders in the Vinh Thanh district of Vietnam. Descriptive statistics, inferential statistics and a binary logistic regression were applied to analyse the data. Findings The research results show that the smallholders’ adoption of mobile phones for vegetable marketing is significantly...
