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Keywords: Luxury cosmetic products
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Journal Articles
Luxury cosmetics shopping motivation: a study of metrosexual’s intentions in developing economy
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Global Knowledge, Memory and Communication 1–21.
Published: 12 May 2026
...Sahil Gupta; Arun Aggarwal; Shenki Tyagi; Priyanka Sadhna Purpose This study aims to explore the factors influencing the purchasing behaviour of metrosexual males towards luxury cosmetic products in a developing economy, focusing on the evolving male grooming industry. Design/methodology...
