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Keywords: Market readiness
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Journal Articles
Digital publishing readiness in Nigeria’s print book market
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Global Knowledge, Memory and Communication (2020) 69 (6-7): 427–442.
Published: 11 February 2020
... their perception of market readiness impinges on their level of adoption of digital publishing innovations. A case study of South Africa’s trade book industry, where there have been some attempts to adopt digital publishing, concluded that the publishing community perceived digital publishing...
