...Paul Samwel Muneja Purpose This study aims to evaluate Web-based tools that are potentially used by universities and college libraries to market e-resources in Tanzania. Design/methodology/approach This study evaluated Web-based tools that are potentially used to market e-resources...

... in the study. Findings The findings reveal that the reception is attracting its target market, international students who have been enrolled at the university for less than one year. Food selection is critical to the success of the reception. However, there is room for improvement in many areas...

...Anand Kochunny Edited by KatharineSchopflin A Handbook for Corporate Information Professionals Edited by London Facet Publishing 2015 184 pp. (paperback) ISBN978-1-85604-968-9 £ 59.95 © Emerald Group Publishing Limited 2015 --> Marketing Change...

...Alireza Isfandyari-Moghaddam Edited by Alice Graves The Small Library Manager’s Handbook Lanham, MD Rowman & Littlefield 2014 978-14422-3013-2 $55.00 (Paperback) © Emerald Group Publishing Limited 2015 --> Marketing Information technology...

...Ryan Scicluna By Christie Koontz and Lorri Mon Marketing and Social Media: A Guide for Libraries, Archives, and Museums USA Rowman & Littlefield 2014 295 pp. 9780810890817 $51.60 ((Paperback)) © Emerald Group Publishing Limited 2015...

...Kay Neville Edited by Dinesh K. Gupta, Christie Koontz, and Angels Massisimo Marketing Library and Information Services II: A Global Outlook Berlin, Germany Walter de Gruyter & Co. 2013 9783110280869 99.95 (hardback, also available electronically) © Emerald Group...

...Carol Routley Ned   Potter . The Library Marketing Toolkit . London : Facet Publishing   2012 . 218 pp. (paperback)   £49.95 , ISBN: 978‐1‐85604‐806‐4 © Emerald Group Publishing Limited 2013 --> The book offers a glossary of Web 2.0 tools and platforms. It would...

...Anand Kochunny Information searches Search engines Internet Project planning Marketing World Wide Web Semantic Web Technologies and Social Searching for Librarians is the 20th volume in the Tech Set. Authors Robin M. Fay and Michael P. Sauers are experts on search...

... connections and to give them the knowledge needed to assist academic staff and students in that faculty. The case studies that are outlined in this book provide plenty of helpful ideas for academic librarians that could be integrated into their own libraries. Improved communication and marketing...

...Martyn Wade Purpose The purpose of the paper is to explore the impact of strategic planning, marketing and external relations, and shared services on library development. Design/methodology/approach The paper uses the National Library of Scotland as a case study. Findings The introduction...

...Dinesh K. Gupta Purpose The IFLA International Marketing Award was brought out in 2002 to libraries to employ marketing and bring out better results and identify the best marketing practices the world over. Now, the award has become a success story and through this paper efforts have been put up...

...Jo Alcock Lauren   Pressley . Wikis for Libraries . Manhattan, NY : Neal‐Schuman Publishers   2010 . $55.00 125 pp. 9781555707101 © Emerald Group Publishing Limited 2012 --> Libraries Digital technology Web 2.0 Wikis Toolkit Marketing Wikis...

...Stuart Hannabuss These are not criticisms of How to Market Books – merely indicators of boundaries that all such books must have. Baverstock has updated this practical guide in a way that will appeal to readers not just in the UK but anywhere. There is a list of contacts, a glossary...

...Kay Neville David   Meerman Scott . Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers . Medford, NJ : Information Today Inc.   2005 . 256 pp. , ISBN: 978‐0‐91096‐5‐71‐4   US$24.95 AUS$44.95 paperback © Emerald Group...

... must be viewed as preliminary and suggestive rather than exhaustive. Originality/value The case study reveals an innovative approach by a public library and information service to challenge perceptions, communicate changes in service provision, market public libraries, attract new members...

...Stuart Hannabuss Edited by Terry   Kendrick . Developing Strategic Marketing Plans That Really Work: A Toolkit for Public Libraries . London : Facet Publishing   2006 . xii + 225 pp. , ISBN: ISBN 13: 978‐1‐85604‐548‐X; 10: 1‐85604‐548‐X paperback   £34.95 (CILIP...

...Stuart James Edited by Barbara   Whitney Petruzzelli . Real‐Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community . Binghamton, NY : The Haworth Information Press   2006 . xvi + 192 pp. , ISBN: ISBN 0‐7890‐3157‐4 hardback...

... marketing of information products and services, outsourcing, flexi‐workforce, knowledge management and participative management, which are becoming the order of the day. Originality/value The paper clearly presents the changes coming in special libraries in India. The basic aim of a special library...

...Kay Henderson Purpose To give some insight into how marketing techniques can be applied in the digital library context. Design/methodology/approach A summary and description of an appropriate established marketing method, with examples of digital library applications as illustration of its...

...Linda Ashcroft New technologies mean library and information science is currently characterised by fast‐paced change, with staff needing to be flexible in adapting and adopting new skills and levels of awareness. New developments need to be marketed and evaluated, and these are additional skills...