Keywords: Materialism
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Journal Articles
Global Knowledge, Memory and Communication (2023) 72 (6-7): 612–627.
Published: 16 February 2022
...Tharaka Wijesundara; Samantha Kumara Purpose The purpose of this study is to examine the predictors of product placement acceptance in social networking sites (SNSs) and the mediating role of consumer materialism in the relationship between SNSs usage frequency and product placement acceptance...

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