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Keywords: Memes
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (1-2): 774–798.
Published: 10 July 2024
...Monica Katoch; Alka Sharma Purpose This study aims to analyze memes as valuable engagement and marketing communication tools in promoting over-the-top (OTT) platforms by monitoring users' sentiments and offering insightful information about their opinions by drawing themes from viral memes...
