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Keywords: Metrosexual buying behaviour
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Journal Articles
Luxury cosmetics shopping motivation: a study of metrosexual’s intentions in developing economy
Available to Purchase
Global Knowledge, Memory and Communication 1–21.
Published: 12 May 2026
..., whereas country and pop music is more suitable for utilitarian products (North et al., 2016). The following hypothesis H1b is proposed in line with the abovementioned aspects: Male grooming industry Luxury cosmetic products Metrosexual buying behaviour Developing economy...
