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Keywords: Mobile advertising
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Journal Articles
Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022)
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Global Knowledge, Memory and Communication (2025) 74 (5-6): 1590–1616.
Published: 20 September 2023
...Mudit Gera; Dharminder Kumar Batra; Vinod Kumar Purpose This paper aims to understand the scholarly contributions to mobile advertising by analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus database. Design/methodology/approach A total of 348 documents...
