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Keywords: Mobile app satisfaction
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Journal Articles
Global Knowledge, Memory and Communication 1–33.
Published: 12 December 2025
... a few studies. This study aims to comprehend how various consumption values, as suggested by the mobile value scale (MVAL-SCALE), impact mobile app satisfaction ( MAS ) and mobile app loyalty ( MAL ). To address this gap, this study adopts the stimulus–organism–response model as the theoretical...
