.../approach For achieving the objectives, a survey is conducted on the sample of 515 respondents those are the customers of hypermarket brand stores. The collected sample is analysed through structural equation modelling and moderation analysis by using AMOS. Findings The findings indicate various...

... for the study. The results and analysis section describes the measurement and validation of constructs under investigation. This is followed by hypothesis testing using structural equation modelling and moderation analysis. Findings, implications, contribution, limitations and scope for future researcher have...