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Keywords: Multi-sensory experience
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1524–1541.
Published: 09 July 2024
... Licensed re-use rights only Sensory marketing Experiential marketing Multi-sensory experience Co-citation analysis Bibliometric analysis Consumer behavior Sensory marketing has been a longstanding concept in the marketing domain, but its practical application and understanding have...
