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Keywords: Netnography
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Journal Articles
Global Knowledge, Memory and Communication (2025)
Published: 30 July 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Netnography is a qualitative research methodology that involves the observation, interpretation and analysis of online communities and social interactions, particularly in virtual communities and social media platforms...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (1-2): 774–798.
Published: 10 July 2024
... 03 05 2024 © 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing communication Promotion Digital marketing Memes Social networking sites OTT platforms Qualitative research Content analysis Netnography Consumer media...
