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Keywords: Netnography
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Journal Articles
Exploring masstige through LDA: a netnographic analysis of Twitter conversations
Available to Purchase
Global Knowledge, Memory and Communication (2025)
Published: 30 July 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Masstige Netnography Mass prestige LDA Twitter Luxury C88 D91 L81 M31 Over time, the concept of luxury has evolved, and the emergence of the middle class and its better living standards has created...
Journal Articles
Unraveling the viral phenomenon: insights from social media content analysis on streaming over-the-top platforms
Available to Purchase
Global Knowledge, Memory and Communication (2026) 75 (1-2): 774–798.
Published: 10 July 2024
... 03 05 2024 © 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing communication Promotion Digital marketing Memes Social networking sites OTT platforms Qualitative research Content analysis Netnography Consumer media...
