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Keywords: Online travel reviews
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Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (5-6): 1655–1676.
Published: 31 October 2023
...Anubha Anubha; Daviender Narang; Mukesh Kumar Jain Purpose This study aims to examine the impact of online travel reviews (OTR) on tourists’ intention to travel based on the stimulus–organism–response (SOR) model. Further, it explored the mediating effects of tourist trust in OTR. Design...
