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Keywords: Opinion leadership
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Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (11): 197–216.
Published: 26 August 2025
... of these digital agents is intensifying, shaping opinions, consumption patterns and cultural trends, previous literature has mainly focused on the consumer’s perspective. To address this gap, this study aims to evaluate how knowledge-oriented leadership, opinion leadership ( OL ), content attributes, personal...
