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Keywords: PLS-MGA
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (7-8): 3818–3833.
Published: 08 January 2025
... where an attempt is made to analyse if the intensity of social media impact on their decision-making changes with different types of tourists. For this purpose, primary data analysis using Partial Least Squares Regression based Multi Group Analysis (PLS-MGA) is performed on 488 Indian Tourists which...
