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Keywords: PLS-SEM
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Global Knowledge, Memory and Communication (2025) 74 (7-8): 2698–2715.
Published: 05 December 2023
..., an emerging market. The data was analyzed using partial least square based structural equation modeling (PLS-SEM). Moreover, the study measured the moderating effect of PBC and evaluated the effect of control variables – gender and degree of exposure to IoT. Findings The study found that perceived...
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