Keywords: PPM
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Journal Articles

Factors affecting the intentions of youngsters in switching to a virtual third place amidst the COVID-19 pandemic: the place attachment and push-pull mooring theory

Yonathan Dri Handarkho, Khaerunnisa Khaerunnisa, Brigitta Michelle
Journal: Global Knowledge, Memory and Communication
Global Knowledge, Memory and Communication (2023) 72 (1-2): 119–137.
https://doi.org/10.1108/GKMC-06-2021-0105
Published: 04 November 2021
... the PPM framework. The prior studies also used PPM theory as a framework to create their research, indicating the theory’s suitability toward switching behavior study in the context of COVID-19 (Jin et al., 2021 ; Chen and Keng, 2019). Furthermore, using the PPM framework and PA theory...
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