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Keywords: Personal innovativeness
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Journal Articles
Global Knowledge, Memory and Communication (2025)
Published: 07 February 2025
... of personal innovativeness (PI) and health consciousness (HC) as moderators. Design/methodology/approach The present study uses the PO theory as the base model for the study. The data was collected through face to face survey method and a total of 315 valid responses were received in a period of five...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 1689–1707.
Published: 06 August 2024
..., the newly introduced dimension, “Personal Innovativeness,” was found to have a significant impact on predicting the play intention of MPOMG. Research limitations/implications This study was limited to young Indian gamers. Therefore, future study is needed to analyse across cultures and regions. Moreover...

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