...Monica Katoch; Alka Sharma Purpose This study aims to analyze memes as valuable engagement and marketing communication tools in promoting over-the-top (OTT) platforms by monitoring users' sentiments and offering insightful information about their opinions by drawing themes from viral memes...

... improvement and their intra-organizational career and, whether they see any possibility and/or necessity for promotion within their library. Design/methodology/approach – The data used in this paper are based on reviewing of relevant literature to provide an overview of the concept of intra...

...Jennifer Rowley Promotion is used to communicate with customers with respect to product offerings. This article explores the role of promotion in the information marketplace. Promotion has a key role in determining profitability and market success and is one of the key “Four Ps” of the marketing...