... Publishing Limited 2014 --> Academic libraries Marketing Public relations Marketing Library and Information Services II: A Global Outlook examines the issue of marketing university library and information services using a variety of real life examples from...

...Grace Olabisi Babafemi Public relations activities as they relate to the roles of the circulation librarian in an academic library are discussed. The position of the circulation librarian as the public relations officer of his or her library in fulfilling the objectives of the institution...

...T.A. Aitufe A brief survey of the public relations industry is followed by an account of the specific applications of public relations to university libraries. The process begins with identification of the library′s aims and objectives and of its main client bodies. Discusses the full range...