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Keywords: Red packet
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Journal Articles
Global Knowledge, Memory and Communication (2023) 72 (8-9): 797–812.
Published: 07 April 2022
... and positive impact on purchase intention, in which users might not buy directly on WeChat but through alternative sales channels. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only WeChat WeChat pay China Online Payment Red packet Moments WeChat...
