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Keywords: SEM
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Journal Articles
Global Knowledge, Memory and Communication (2025)
Published: 07 August 2025
... seeking. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social commerce Brand Switching intention Variety seeking Push-pull-mooring SEM This study conceptualizes “Push” as a negative aspect associated with a current brand, which...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 1689–1707.
Published: 06 August 2024
... Personal innovativeness SEM The progression of mobile and information technology has transformed the virtual gaming industry. The worldwide multiplayer gaming market has experienced significant rapid growth due to the penetration of multimedia mobile devices in global market. Online games...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (1-2): 169–190.
Published: 03 April 2024
... Personal trait Adoption Technological personal environment SEM Several studies have indicated that environmental factors are decisive in technology acceptance. Anthony et al. (2020) assert that at the organizational level, environmental factors such as administrative policies...
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (5-6): 1655–1676.
Published: 31 October 2023
... Limited Licensed re-use rights only Online travel reviews Tourist trust Travel intention SOR model SEM Bootstrapping RQ2. Can tourist TTOTR mediate the association of OTR and TRIN? Accordingly, the pursuit of answering these research questions inspired us to undertake...
Journal Articles
Global Knowledge, Memory and Communication (2023) 72 (1-2): 119–137.
Published: 04 November 2021
... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Third place Place attachment COVID-19 PPM Online SEM The concept of PA was established from the positive emotional link developed between people and a particular place (Xu and Han, 2019...
