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Keywords: Sensory marketing
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1524–1541.
Published: 09 July 2024
...Shivangi; Jitender Kumar Purpose The objective of this review article is to meticulously examine and critically evaluate the present body of literature on sensory marketing. The study aims to explore this domain’s latest trends and prospects using diverse metrics such as annual publication trends...
