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Keywords: Service performance
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Journal Articles
Mind the gap : Unlocking the relationship between market‐orientation and service performance
Available to Purchase
Library Review (2009) 58 (1): 28–43.
Published: 06 February 2009
...Rajesh Singh Purpose Why are some libraries more market‐oriented than others? The purpose of this paper is to answer this question by examining the pertinent issues underlying the inter‐relationship between market‐orientation and superior service performance. Design/methodology/approach...
