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Keywords: Situational change
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Journal Articles
During and after COVID-19: understanding entertainment consumption shifts through habit and customer value perspectives
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Global Knowledge, Memory and Communication (2024)
Published: 13 November 2024
...Anup Anurag Soren Purpose As situational changes result in changing consumption patterns, this study aims to understand the entertainment consumption shifts during and after the COVID-19 pandemic lockdown. Particularly, how users ’ habits and use behavior have changed and how these constructs...
