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Keywords: Social identity theory
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Journal Articles
Global Knowledge, Memory and Communication (2024)
Published: 29 November 2024
...@untidar.ac.id 14 06 2024 03 08 2024 29 08 2024 25 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Indonesian tourism Brand identification Social identity theory The Indonesian tourism industry contributes to 5.25...
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2754–2776.
Published: 02 January 2024
...Safdar Hussain; Muhammad Haroon Shoukat; Islam Elgammal; Mukaram Ali Khan; Kareem M. Selem Purpose Drawing on social identity theory (SIT), the current research highlights the sequential mediation effects of customer interaction, functional value and hedonic value in linking customer-brand...
