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Keywords: Social impact
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 2414–2431.
Published: 16 August 2024
... the utilization and combination of habit formation and social impact theories to develop the model. A total of 162 responses were retrieved from the owners of traditional MB and used to validate the proposed model. Findings The results showed subjective norms to be the most substantial direct predictor...
