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Keywords: Social learning theory
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Journal Articles
Understanding Bitcoin investment: a synergistic approach integrating TPB and social learning theory
Available to Purchase
Global Knowledge, Memory and Communication (2025)
Published: 28 July 2025
...Abdo Ali Homaid; Yahya Ali Al-Matari Purpose This study aims to empirically predict the factors that influence behavioural intention (BI) to invest in Bitcoin by integrating the theory of planned behaviour (TPB) and social learning theory (SLT). Design/methodology/approach A cross-sectional...
