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Keywords: Social support theory
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Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (3-4): 1275–1294.
Published: 17 July 2023
.... Social media marketing Social support theory Value co-creation intentions Tourism Couchsurfing community The digital revolution birthed the marvels of social media platforms, altering the marketing environment and further solidifying the marketing communication process. Delivering consumer...
