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The role of social media marketing and social support in developing value co-creation intentions: a Couchsurfing community perspective

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Arslan Rafi, Mohsin Abdur Rehman, Shahbaz Sharif, Rab Nawaz Lodhi
Journal: Global Knowledge, Memory and Communication
Global Knowledge, Memory and Communication (2025) 74 (3-4): 1275–1294.
https://doi.org/10.1108/GKMC-02-2023-0059
Published: 17 July 2023
... 22 05 2023 02 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social media marketing Social support theory Value co-creation intentions Tourism Couchsurfing community The digital revolution birthed the marvels...
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