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Keywords: Store price image
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1542–1557.
Published: 17 July 2024
...Deependra Singh; Naval Bajpai Purpose This paper aims to illustrate the impact of brand love on customers’ purchase intention in the presence of store aesthetics, store price image and customers’ demographic variables as moderating variables for hypermarket brand stores. Design/methodology...
