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Keywords: Strategic library marketing
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Journal Articles
Library Review (2013) 62 (4-5): 312–334.
Published: 05 July 2013
... be contacted at: mgarou@libd.teithe.gr © Emerald Group Publishing Limited 2013 Library management Social media Web 2.0 Library services Information services Library and information services Library marketing concepts Strategic library marketing Marketing mix Libraries 7Ps Library 2.0...
