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Keywords: TPB
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Journal Articles
Global Knowledge, Memory and Communication 1–16.
Published: 09 December 2025
... of future sustainable markets. This study expands upon the Theory of Planned Behavior ( TPB ) by incorporating environmental concern and health consciousness as antecedents that affect green purchase attitudes and perceived behavioral control, while also investigating the moderating effect of perceived...
Journal Articles
Global Knowledge, Memory and Communication (2023) 72 (6-7): 714–730.
Published: 14 March 2022
...Xuan Cu Le; Thi Thuy Linh Vu Purpose Vaccination is widely conceded as a pivotal measure to achieve community immunization and eradicate COVID-19. The purpose of this paper is to understand vaccination behavior based on the association between the theory of planned behavior (TPB) and health belief...
