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Keywords: Theory of planned behavior
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Journal Articles
Achieving fashion sustainability: circular economy enablers and the theory of planned behavior
Available to Purchase
Global Knowledge, Memory and Communication (2025)
Published: 04 March 2025
...Garima Singh; Ashwani Kumar Purpose This study aims to propose an extended model of the theory of planned behavior (TPB) in the fashion industry. This model helps to identify key enablers for consumers, which will facilitate the adoption of a circular economy (CE). These enablers were identified...
Journal Articles
Unveiling the role of social media and females’ intention to buy online cosmetics
Available to Purchase
Global Knowledge, Memory and Communication (2026) 75 (1-2): 88–109.
Published: 16 April 2024
...Ariba Khan; Zebran Khan; Mohammed Kamalun Nabi; Imran Saleem Purpose The purpose of this study is to propose and test an extended theory of planned behavior model to explain the significance of social media influencers’ credibility, social media usage (SMU) and social media marketing while...
Journal Articles
Motivating mobile payment adoption during global pandemic: insights from protection motivation and theory of planned behavior
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Global Knowledge, Memory and Communication (2025) 74 (5-6): 1547–1571.
Published: 28 July 2023
... motivation theory Theory of planned behavior Coping appraisal Threat appraisal Self-disclosure The societal impact of the COVID-19 pandemic is wide-reaching, and a myriad of researchers will study its impact for years to come. Medical professionals combat infections, scientists work on vaccines...
