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Keywords: Tourism industry
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (1-2): 510–532.
Published: 11 July 2024
...Jyoti; Thi-Hoang-Anh Tran; Jitender Kumar Purpose Electronic word-of-mouth (e-WOM) has emerged as a pivotal factor in consumer decision-making, particularly within the tourism industry. This study aims to know the critical dimensions of e-WOM and examines their effects on tourist purchase...
