...Shruti Gulati; Suneel Kumar Purpose This study aims to explore the nexus between tourist’s characteristics and the changing intensity of social media’s impact on tourist decision-making among Indian tourists. A group-based comparison is done in this exploratory study; the basis of groups...

...Shruti Gulati Purpose This study aims to explore when and for what purpose is social media used by tourists in their decision-making; and to further interpret the nature of such usage. Design/methodology/approach An online questionnaire was administered to 530 Indians who qualified as recent...