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Keywords: Travel intention
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Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (5-6): 1655–1676.
Published: 31 October 2023
... The findings revealed that various attributes of OTR exert differential impacts on travel intention. The study also confirmed the mediating role of tourist trust in OTR. Practical implications This study offers significant practical implications for travel marketers. To capitalize on OTR, travel marketers...
