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Keywords: UTAUT3
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 1689–1707.
Published: 06 August 2024
...Saurabh Gupta; Nidhi Mathur; Priyanka Purpose The primary objective of this study is to identify and examine the effects of the various determinants of the unified theory of acceptance and use of technology (UTAUT3) model on multiplayer online mobile games (MPOMGs) adoption and actual play...
