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Keywords: Unified theory of acceptance and use of technology (UTAUT)
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Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2735–2753.
Published: 16 January 2024
... Limited Licensed re-use rights only Electronic word of mouth (eWoM) Hospitality and tourism industry Unified theory of acceptance and use of technology (UTAUT) The second reason for choosing the UTAUT theory is its medium of exchange. The medium of exchange for eWoM is based...
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (5-6): 1973–1999.
Published: 19 September 2023
.... University students in China 7. University students in Iran 1. Positive Impact 2. Direct and Indirect Impact 3. Positive Influence 4. Positive Influence 5. Mixed 6. Influential 7. Mixed Unified theory of acceptance and use of technology (UTAUT) (Venkatesh et al., 2003) The UTAUT attempts...
